Lead Generation
September 1, 2024
From empty to a fully booked calendar in 30 days📅
Carbon Dry Wash turned to Born Global Consulting to boost leads in Denmark. In just two months, we generated 260 leads and achieved nearly 11x ROAS through targeted ads, smart offers, and ongoing optimization. Let us help you achieve the same results for your business!
What do you do when you’ve got a cutting-edge car wash service that’s taken the U.S. by storm but isn’t quite revving its engines in Denmark? If you’re Carbon Dry Wash, you call in Born Global Consulting to get the wheels turning on a consistent, cost-effective lead generation strategy. Today, we’re breaking down how we helped Carbon Dry Wash go from struggling to fill their schedule to generating 260 leads and hitting a Return on Ad Spend (ROAS) of nearly 11x. Spoiler alert: it didn’t involve any soapy sales tactics—just smart marketing.
The Challenge: A Great Concept, But Not Enough Customers
Carbon Dry Wash wasn’t your typical car wash service—it had a unique twist that was already a hit in the U.S., and founder Nor knew it had the potential to make waves in Denmark, too. But there was a problem: they just weren’t getting enough customers through their digital marketing efforts. The goal was simple—get more car wash bookings through their website while keeping ad spend low enough to make the business model sustainable. Easier said than done, right?
That’s where we stepped in.
The Solution: Targeted Ads, Smart Offers, and a Lot of Optimization
We knew from the start that Carbon Dry Wash didn’t need just any customers—they needed the right customers, and they needed them regularly. So, we got to work building a digital marketing strategy that would not only attract leads but also keep costs down. Here’s how we did it:
Data-Driven Ads: We launched highly targeted advertising campaigns on social media and other platforms to get Carbon Dry Wash in front of the right people—car owners who care about convenience and quality.
Tailored Offers: We focused on highlighting what made Carbon Dry Wash stand out. Instead of generic “car wash” ads, we emphasized the service’s unique selling points (USPs)—environmentally friendly, convenient, and just plain cool. It’s a car wash, but smarter.
Optimization on Repeat: We didn’t just set the campaigns and forget them. Nope. We constantly tweaked, tested, and optimized based on real-time results to improve lead quality and reduce costs. Every krone spent needed to stretch as far as possible.
The Results: A Clean Sweep
Let’s talk numbers. Between July 1 and September 4, 2024, Carbon Dry Wash saw some seriously impressive results:
260 leads generated.
An average ROAS of 10.98—meaning for every krone spent on advertising, nearly 11 kroner came back in revenue. Not too shabby.
The cost per lead ranged from 39.81 DKK to 75.71 DKK, showing just how cost-effective the strategy was.
But the standout moment? A campaign that generated 248 leads with a ROAS of 11.62 and a cost per result of only 39.81 DKK. It’s like turning pennies into dollars—only it was Danish kroner and car washes, but you get the idea.
The Big Challenges We Overcame
It wasn’t all smooth driving from the start. Carbon Dry Wash had a few hurdles to jump over:
Big Idea, Small Audience: The concept was innovative, but we had to find and attract the audience that actually cared about it.
Cost Control: Generating leads is great, but if you’re spending more than you’re making, it’s a wash (pun intended). Our goal was to keep ad spend low while maximizing bookings.
By sticking to our data-driven approach and constantly optimizing, we managed to make lead generation both steady and affordable.
Conclusion: Consistent Leads, Sustainable Growth
With a steady stream of new leads rolling in and a well-optimized advertising strategy, Carbon Dry Wash has seen significant growth in their customer base. What started as a struggle to generate bookings has turned into a smooth, predictable flow of new business every month—without breaking the bank on advertising costs.
Could Your Business Use a Good Wash (and Lead Generation Boost)?
If this sounds like something your business could benefit from, we’d love to help. Whether you’re struggling to get leads or just looking to tighten up your marketing strategy, we’re here to make it happen. Feel free to reach out—my email’s below, and you can schedule a quick strategy session using the link.
